Tag: Viscount Camrose

by Laura Bray

In the series looking at the Berry Brothers, we conclude with a profile of William Ewart Berry, the second and middle son of John and Mary Anne Berry, who was born on 23 June 1870 at 11 Church Street, Merthyr.

The tale is told that William’s journalistic career began after he entered, and won, an essay competition, which so impressed the judge, W.W. Hadley – editor of the “Merthyr Times” – that he gave William a post as a reporter.  William was just 14.  William clearly had ambition – by the age of 19 he had left Merthyr and had a short term post as a reporter on the “Investor’s Guardian”, for which he was paid 35s a week.  That, however, did not last long and William spent three months unemployed, walking the streets and trying freelance work before getting a job as a reporter for the Commercial Press Association. Then, in 1901, aged 22 and using £100 borrowed from his brother Seymour he launched a paper of his own, “Advertising World”.  William wrote every word of that first addition.  By the second edition he had been joined by his brother, Gomer, and the two were to forge a newspaper partnership that lasted for the next 35 years.

William and Gomer sold “Advertising World” in 1905 for a healthy profit and went onto found “Boxing” and other periodicals during the next few years, all of which they ran successfully.  The brothers clearly had an eye for an opportunity – as can be seen in the fact that a seemingly insatiable seven-day demand for news from the western front after the outbreak of the First World War convinced them that the moment was right to acquire the “Sunday Times”, which they bought for £80,000. At the time, sales of the paper had slumped to about 20,000 a week – less than a tenth of “The Observer’s” circulation. By 1937 the “Sunday Times” was outselling its historic rival by nearly 70,000 copies a week.

The purchase in 1919 of the St Clement’s Press, and its City flagship the “Financial Times”, further raised the William’s profile. Not surprisingly, therefore, he and Gomer were assiduously courted by the circle surrounding the then prime minister, David Lloyd-George. One consequence was that in 1921 William Berry became a baronet.

Over the next few years William and Gomer established a vast and diverse media conglomerate; and yet it was not until 1927 that they finally acquired a major London-based daily newspaper. The “Daily Telegraph” and it was with this paper that William’s name was to become most firmly associated.  The “Daily Telegraph”  had been a great Victorian success story, setting high standards in its news reporting and attracting suburban middle-class readers.A commitment to solid Conservative values, plus a reputation for extensive coverage of both major sporting events and salacious court cases, ensured daily sales of nearly 300,000 by the early 1890s. By the late 1920s, however, sales had slipped to about 84,000, and the “Daily Telegraph” was in urgent need of modernization. Reluctant to invest, the paper’s chief proprietor, Lord Burnham, suggested a quick sale to Allied Newspapers, then owned by the Berry brothers.

Thus on 1 January 1928 William Berry at last assumed editorial responsibility for a ‘quality’ national newspaper with enormous potential. While retaining the “Telegraph”‘s unequivocal centre-right politics, William made key editorial and personnel changes, as well as updating the paper’s type and format.  Sales slowly grew, and then doubled to 200,000 after the price was halved to 1d. on 1 December 1930. Within seven years circulation had reached 637,000, and on the eve of the Second World War it had increased to 750,000 by which time William had placed news items onto the front page – a radical, if not pioneering, step.

William was a supporter of Churchill during the late 30s and 40s and for a few weeks after the outbreak of war worked in the Ministry of Information as Chief Assistant to Lord MacMillan, then Minister and Controller of Press Relations. In 1941 Churchill made him Viscount Camrose, named for Camrose in Pembrokeshire where William’s father had been born. Such was the regard between Churchill and William that he was the only non-member of Churchill’s family to dine with him on V.E. Day in 1945.  William was also instrumental in organising a “whip round” to buy Churchill his home, Chartwell, for £43,600 (well over a million today) and donated it to the National Trust with the provision that Churchill should live in it for the rest of his life.

In turn, it was Churchill who suggested that William should have a memorial in St Paul’s Cathedral and it was he who unveiled it in May 1956.

William died in 1954 in Royal South Hampshire Hospital, just short of his 75th birthday, from a heart attack.  He left a widow, Mary Agnes, his wife of nearly 50 years, and 8 children.